New York and London–We’re heard of speakeasies and secret bars, but never secret shops inside of other shops! So while pop-up shops are still little darlings of retail, Topshop one-ups that concept with a pop-up shop-in-shop (pop-in-shop?) INSIDE its own store. The twist? The shop is hidden from view and consumers must enter through a [...]
New York and London–We’re heard of speakeasies and secret bars, but never secret shops inside of other shops! So while pop-up shops are still little darlings of retail, Topshop one-ups that concept with a pop-up shop-in-shop (pop-in-shop?) INSIDE its own store. The twist? The shop is hidden from view and consumers must enter through a [...]